Business & entrepreneurship is to see the value of yourself as a designer and being able to convey this. Starting your own enterprise selling not only your product but also your story. Or at least that is what I thought. After the course Introduction to business design I learned how designers can develop business cases, watch market trends and create propositions to create value. Understanding the inner dynamics of a company, being able to work with these building blocks, and designing with them to create more effective and efficient companies. Being able to integrate lessons learned from a circularity point of view to look at waste streams and possible opportunities of a company. Not just looking at it as an entity but as a part of a network.
Another important aspect that I have learned since my first year is the importance of managing stakeholders within a project. This comes forwards especially within the multidisciplinary project that I am following at the moment, where we are integrating phase-changing materials into the new building plans for the TU/e campus. This process involves many stakeholders with different backgrounds and reasons to collaborate or not, which need to be taken into account.
I have also learned a lot about stakeholder management through my extracurricular activities, being; Department council, Bar.management and DAVER (my start-up with a peer). Learning to deal with and manoeuvre through the political games played on an organisational level. Reaching out to external companies and facilitating collaborations with them.
Introduction to Business Design, Product to Service, Lego Marketing Strategy
Future Development
Overall, I have gotten to know this expertise area quite well as a designer. I am looking forward to the more in-depth dive into designing innovation methods that I will be following during my FBP. to immediately be able to implement the knowledge into my project.
